By referencing Pan Am’s original logo/type design, the visual direction behind this typeface was formulated. Each letterform was constructed using a mixture of different weights and line widths. This became the first rule behind the design of the type.
Additionally, the shape of each letter is not only physically heavy, but quite wide. This also became a rule which dictated the end design.
To increase the contemporary feel of the typeface, the serif in the original logo was eliminated and subsequently replaced by a sleek Sans-Serif design.