brand identity / wine, marketed to chefs / napa
The paired relationship between food and wine dates back to antiquity. Behind this relationship stand master practitioners of each craft, whose successes are driven through an obsession with precision and order. When presented with the idea of wine marketed specifically to chefs, this commonality between each art form laid the cornerstone theme for the visual identity of the brand.
Chefs of the highest caliber attribute their obsessive focus on precision and organization to the concept of “Mise en Place.” This is a French culinary philosophy which roughly translates to “putting in place” or “everything in its place.” It is most observable prior to a dinner service, when chefs isolate ingredients into separate bowls to facilitate an organized and precise approach to preparing dishes.
mise en place philosophy demonstrated with a careful segregation of ingredients into separate bowls