hemsley & hemsley
ui / mobile app / london
Hemsley & Hemsley is a London based provider of quick, easy healthy recipes. After cementing themselves as a household name in the UK, the organization sought a mobile app to begin marketing their product to a broader consumer demographic.
The design of the app took a radically minimalist approach to the user interface. On screen elements were stripped back to their most bare form and each component of the interface was included out of pure necessity. A dark visual theme was selected to complement the photographic elements used, while also adding a feeling of quality and luxury to the design. The final interface highlights four user facing screens, as they move through the process of selecting a recipe.