brand identity / drone food delivery service / london
Building a compelling brand image has become a requirement for companies who push the bounds of technological innovation. This becomes increasingly evident when selling into highly competitive, oversaturated markets. When presented with an idea for a drone food delivery company, this challenge took center stage. How could this flagship brand position itself in a compelling manner to capture marketshare and develop product buy in?
Broad acceptance of revolutionary technologies only takes its course when consumers choose to critically question the established ideas of days past. As such, the brand adopted the idea of “challenging perceptions” as its central mantra. This theme was ultimately explored through a retrospective examination of Japanese design aesthetics regarding perspective. The concept of “Ma” was utilized as the centerpiece representation of the brand’s goal to challenge how consumers think about food delivery services.
“Pots are formed from clay, though the space inside them is the essence of the pot”
- Lao Tse on “Ma”